After all the buzz on Tiger Woods Sex Scandal, I was interested to see how his press conference would play out. As most know, Tiger worked closely with public relations professionals and media adverse to see how he could improve his relations with the public. As a Public Relations major, I have taken courses that discuss crisis management in public relations, but I have never seen it displayed first hand in such a public figure (besides Bill Clinton). Anyways, after watching the press conference, I felt that Tiger’s PR professionals did a great job in prepping him for his press conference. I think that people will react well to him and his public apology.
Tiger Woods’ Press Conference February 22, 2010