Bixby's Blog

Here's what I think…

Double Take… March 30, 2010

Filed under: Senior Seminar — kbixby1 @ 7:49 pm

In my Senior Seminar class we watched the movie Hancock.  It was a good movie, and I had not seen it until that day in class.  The movie was pretty good.  It was a story about a troubled super hero. The star superhero uses a PR Professional (Actor Jason Bateman) to help improve his image and become accepted in society.

Just the other day I was watching a movie called State of Play and the guy who played the PR Practitioner in Hancock also plays the PR Practitioner in State of Play.  I just thought that it was interesting that it was the same guy in both movies.  Also, the character in State of Play is conceded and gives a bad image for PR. However the character in Hancock is a nice person with a kind heart. It was just interesting to see the same actor play two different character roles for PR.

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Informational Interview Recap March 29, 2010

Filed under: PRCA — kbixby1 @ 6:16 pm

Hi Everyone!

I conducted an interview with a Public Relation’s Professional to increase my knowledge about the real world of Public Relations.  The PR Professional I chose to interview was Allie Burrow.   Allie graduated from Georgia Southern with a degree in Public Relations.  Allie is currently a Marketing Coordinator at Parkmobile USA, Inc. 

A typical week for Allie involves a regular schedule of arriving to work by 8 a.m.  Once Allie gets to work the first thing she usually does is check her Twitter/Facebook/LinkedIn.  She replies to all social Media and updates what Parkmobile is doing for that day or for the upcoming weeks. Allie also checks the City Bid lists (the city sends a bid out for parking services, meters or anything to do with parking.)  Allie gets the City Bid List emails and fills out forms to be recognized for those bids.

Parkmobile has a lot of conferences coming up.  Allie’s job includes booking the conferences and trade shows.  Since she is registered as a Parkmobile member, she can book the hotel rooms, schedule booth pickups and get all press materials ready.  For this specific week, Allie is writing four press releases.  The press releases are for different cities that her company is being launching in. Allie also coordinates radio remotes for Parkmobile Albuquerque launch that will be in April. Allie will be in charge of booking tables to promote Parkmobile in their current cities/Universities and getting ready to announce the company’s Mobile App on iTunes!!! Overall, Allie’s week entails working with a lot of social media and making sure that her company is ready with PR materials and press kits for all of their upcoming launches and conferences.

Allie is especially proud of figuring out how to write in html to insert Static FBML on facebook.  To keep current in the PR industry Allie lives, eats, and breaths Twitter and Facebook. Allie said that without those two tools she would not even have a job. She also claimed to be extremely active on PRSA’s website.   She follows all of PR’s major people including Barbara Nixon, Scott Monty and other influential PR pros. 

Allie was surprised by how broad the field of Public Relations! Allie said that it is not all “Samantha from Sex in the City” and that you have to do a lot of behind the scenes work!  Allie also wishes that she would have known just how much she would be writing and using Twitter and Facebook.  Allie believes that writing is important part of her career, but not as important as being able to use current social media. 

Allie’s three tips for future PR Professionals would be to stay connected, due as many internships as you financially/physically/mentally can, and know how to write in AP Style.  

After interviewing Allie, I am more likely to want to have a career in Public Relations. Allie seemed excited and passionate about her job.  Allie expressed that she enjoyed her field of work, and really takes pleasure in working for her company. Allie likes PR because it is different than having an ordinary job.  Allie says that PR allows you to be creative and think outside the box and that it’s never the same thing every day. This made me realize that I would love to have a career in Public Relations.

 

PR Shadowing… March 20, 2010

Filed under: Senior Seminar — kbixby1 @ 11:40 pm

Over spring break, I shadowed a Public Relation’s Professional to increase my knowledge about the real world of Public Relations.  The PR Professional I chose to shadow was Allie Burrow.   Allie graduated from Georgia Southern with a degree in Public Relations.  Allie is currently a Marketing Coordinator at Parkmobile USA, Inc. 

Allie is extremly involved with all of the company’s social media outlets. She constantley updates what Parkmobile is doing for that day or for the upcoming weeks. Allie also checks the City Bid lists (the city sends a bid out for parking services, meters or anything to do with parking.)  Allie gets the City Bid List emails and fills out forms to be recognized for those bids.

Parkmobile has a lot of conferences coming up.  Allie’s job includes booking the conferences and trade shows.  Since she is registered as a Parkmobile member, she can book the hotel rooms, schedule booth pickups and get all press materials ready.  For this specific week, Allie is writing four press releases.  The press releases are for different cities that her company is being launching in. Allie also coordinates radio remotes for Parkmobile Albuquerque launch that will be in April. Allie will be in charge of booking tables to promote Parkmobile in their current cities/Universities and getting ready to announce the company’s Mobile App on iTunes!!! Overall, Allie’s week entails working with a lot of social media and making sure that her company is ready with PR materials and press kits for all of their upcoming launches and conferences.

Allie was surprised by how broad the field of Public Relations! Allie said that it is not all “Samantha from Sex in the City” and that you have to do a lot of behind the scenes work!  Allie also wishes that she would have known just how much she would be writing and using Twitter and Facebook.  Allie believes that writing is important part of her career, but not as important as being able to use current social media. 

Allie’s three tips for future PR Professionals would be to…

  1. Stay connected
  2. Due as many internships as you financially/physically/mentally can
  3. Know how to write AP Style.  
 

Is Public Relations Modern Day Propaganda?? March 14, 2010

Filed under: Senior Seminar — kbixby1 @ 11:17 pm

This clip from You Tube states that PR is current day propaganda.  The man in the video is from the PR firm PR Watch.  In the video he states the not many people know about extremely large PR Firms and Advertising Firms.  Part of the reason is because public relations practitioners stay behind the scenes and manipulate news information and public opinion.  He also states that PR campaign development works to create and maintain public perception.  PR puts messages in the mouths of people we trust.  He states that almost sixty percent of the news is public relations.  Billions of dollars goes into the media, and PR works to use that money to advertise.  Being a Public Relations major, this type of public relations is on a level that I am unfamiliar with.  Although I am sure this type of PR exists, this type appears to be more likely in the next Blockbuster hit.  Whichever the case, check out the video and comment…curious to read what you think!

 

Internships March 11, 2010

Filed under: PRCA — kbixby1 @ 7:43 pm

Hello Everyone,

This week I will be blogging to you about internships.  I am currently a student at Georgia Southern University.  Over the years, I have taken several classes in the field of Public Relations.  I have done well and learned how to construct press releases, psa, letterheads, press kits, ect.  My point is that I have done a lot of the things that a Public Relations professional would do, but I have only done it for my classes. 

Having an Internship gives people and me the opportunity to apply the knowledge that was gained by taking all those courses.  It is a way that we can really excel and put our knowledge to use.   Also, internships allow for us to learn about the business world and get a feeling of actually working in the field.  It is almost like an internship is a transitional stage, which allows people to move from the college world to the professional world.

Internships are also extremely important for getting hired in today’s market.  Even if you make great grades in college and have some work experience, companies are still asking if you have completed an internship and where you completed it.  Having an internship lets them know that you have experience in the field of work and have been in a professional setting prior to being hired.  According to the Washington Post students and graduates are more likely to get a job if they have completed and internship.

Having an internship is comparable to having a job.  In order to get an internship you need to submit a resume and a cover letter to the company of your choice.  If you are interested in working for a particular company most likely a way to get your foot in to door is by applying for an internship. 

Also, an important thing to remember is that not all internships are the same.  Some require different work skills and other internships are just like being an assistant.  I have talked to several of my peers and have heard that in your internship you are either an assistant or you are like a full time employee that is required to do work.   If your internship is the latter, you will be expected to know how to work.  They will not explain things that you should already know, and do not review what they expect either.  It is your time to work, and put all your knowledge to use.  So, if you are a student who does not pay intention or only does assignment to get by, you really might need to alter your behavior and start paying attention and really learn something if you plan on ever getting hired.  It is a tough market out there, and the only way to be successful is to be prepared, and one way to do that is by doing an internship.

Either way a person can learn from having an internship.  It is a way to see inside the company and really get a grasp on how the company functions and stays successful. 

Thanks for Reading,

Kristin

 

Trade Book Report March 2, 2010

Filed under: PRCA — kbixby1 @ 8:36 am

Hello Everyone,

I did my Trade Book Report on the book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. The book is written by Chris Brogan and Julien Smith.  Check out my powerpoint at Slideshare, you can view my presentation and notes on each slide.

View more presentations from kbixby1.
Thanks, Kristin
 

Eagle Expo!

Filed under: Senior Seminar — kbixby1 @ 1:09 am

To prepare myself for the real world, I attended GSU’s Career Fair at the RAC.  As soon as I walked in I noticed how organized everything was.  Nicely dressed students were opening the RAC doors for the students and would kindly show were to go.  Once we signed in and received a name tag we were free to go to the basketball courts were the event was being held.  All the companies were nicely set up with information about there companies and were ready to talk business.

 I did feel that the companies that were there were mostly directed towards Education and Business majors.  I can honestly say I did not see or talk to anyone who was from the field of communications, especially from the field of public relations.  However, I have learned that public relations is a very broad field  and job titles do not contain the name public relations, but do entail a lot of public relations work.   That is why I decided to attend this event anyways.  Before I went to the event I made sure my resume was perfect and printed out some copies to take with me to the event.  I also looked on YouTube on some tips before an interview.  Below is the video I watched.  Hopefully it will help you out too.