As I complete my college classes, I find it hard to believe it is all coming to an end. I have been at Georgia Southern University (GSU) for my entire four years of college and it seems like I have only been here for a little while. Looking back on my experiences and education, I can honestly say that being at GSU has been amazing. I have learned more than I ever thought possible at college, and have been given the opportunity to grow as a person. Graduation is this weekend, and all I can say is that I am thankful for all of my PR professors. I have had a great education, and will be able to use my experiences to help me grow as a person. Being a Public Relations major was a lot of fun. I got along very well with all my classmates, and had fun being an active student. Hopefully, with the modern forms of communication, I can keep in touch with my classmates over the years. It will be interesting to see where we all end up.
PR and Social Media April 26, 2010
Social media is becoming more and more apart of my life. I not only use it daily to check my email accounts and chat with my friends via Facebook and Twitter, but also to get a good laugh. Every now and then I will log on to You Tube and get caught up watching video clips for hours. Is it fascinating and interesting to know that we can put just about anything we want on You Tube these days and people can view it all over the world. I think that this is a break through for the Public Relations Professionals. I think that press kits, and press releases are going to become more and more obsolete with the continuous advancement in social medias.
P.S.- You have to check out this clip is absolutely hilarious. I have watched it numerous times and email it to just about all of my friends.
Selling Snow cones for PR April 19, 2010
In my event management class, I worked in a group where we had to play the department’s fundraiser. It was interesting because the purpose of Department Fundraiser Event is to not only give students in the Public Relations Event Management Class the opportunity to create an event that they can actually implement, but also deliver additional funds for the Communication Arts Department to enhance budgeting. By collecting additional funds from the fundraiser event, the Communication Arts Department can purchase necessary supplies and updated equipment to enhance the College of Liberal Arts and Social Science (C.L.A.S.S.) students’ education and experience at Georgia Southern University.
As part of the fundraiser group, we set a goal to earn a $300 profit for the Communication Arts Department. To reach the goal the group set objectives. The objectives were to have a vendor booth at “Celebration South”, sell snow-cones at the booth, distinguish the booth by having a bright theme, sell additional items and have a donation jar.
In order to be successful at the event, we had to use all types of public relations skills. For example, the group designed a colored flyer, a Facebook page and a sheet sign. The flyer was designed by one of the group members and was themed very appropriately for our event. The flyer included bright colors and a picture of a snow cone. After the flyers were designed the group members worked together to hang them up around GSU’s campus and in Veasey Hall. The Facebook page was created for the group and helped to give awareness about our event. The Facebook page was a tactic used to promote and recruit Facebook “friends” to attend the Communication Arts Department Fundraiser at “Celebration South.” The Facebook page was helpful in increasing the attendance of our event. Lastly, a group member designed and put on view a sheet sign with information about the Communication Arts Department Fundraiser. The sheet sign helped advertise the Communication Arts Department Fundraiser and encourage more people to attend the fundraiser event.
I could not help but think about public relations through out the entire course of planning and executing the event. I can definitely see when event planning is part of the public relations field.
Public Relations vs. Advertising April 12, 2010
After someone asked me what I thought the difference between public relations and advertising on a personal level, I had to think twice. I have been taught in my classes the difference from a business stand point, but to develop my own opinion I had to double check and research. So, I went to You Tube for some video clips. I found one clip that I thought had an interesting viewpoint on this matter. In the clip, Gillian Waddel addresses what she believes the difference between Public Relations and Advertising is. She simply states that public relations has to have credibility, where as advertising does not.
Based on our class discusses I thought that this was very relevant to our ethical discussions and made me think that public relations can be more respectable if people understood that PR practitioners do not just make stuff up. Waddel explains that it is about other people say about you or your company, versus what you say about your self.
So…I agree with Waddel in this aspect, and will continue to work on why I personally think the two fields are different. Although I do believe they work hand and hand and to be really successful you have to have both.
Kappa Delta Gets Wild For Wings April 10, 2010
The Kappa Delta Sisters at Georgia Southern University (GSU) were excited to help out their local branch of Prevent Child Abuse America (PCAA). Despite the rain, the members of the Kappa Delta Sorority and the Alumnae Association of Kappa Delta Sorority hosted their 27th Annual Shamrock Event “War of the Wings” for the prevention of child abuse on Thursday, April 8, from 5 p.m. to 7 p.m. at the Kappa Delta House.
Several GSU students and community members attended the event. Several of the attendees attended the event just to witness first hand which local restaurant would take home the title of “Best Local Buffalo Wings.” Attendees also had the chance to participate in a raffle, games and enjoy live entertainment on the front lawn of the Kappa Delta House.
I really enjoy helping out with “War of the Wings” because it gives me the chance to use my PR skills. In the last couple of years, I have written press releases and created flyers for the event. This year I designed this flyer for “War of the Wings.”
Also, it is really neat because over eighty percent of the funds collected will remain in Statesboro’s child abuse prevention programs. The Kappa Delta sisters get the chance to present the check to PCA America on the front steps of the court house. The people are always so grateful, it makes all the hard work pay off. I wish we could give the entire 100 percent to the Stateboro branch, but the remaining 20 percent has go to the PCAA’s nationwide public awareness programs.
Double Take… March 30, 2010
In my Senior Seminar class we watched the movie Hancock. It was a good movie, and I had not seen it until that day in class. The movie was pretty good. It was a story about a troubled super hero. The star superhero uses a PR Professional (Actor Jason Bateman) to help improve his image and become accepted in society.
Just the other day I was watching a movie called State of Play and the guy who played the PR Practitioner in Hancock also plays the PR Practitioner in State of Play. I just thought that it was interesting that it was the same guy in both movies. Also, the character in State of Play is conceded and gives a bad image for PR. However the character in Hancock is a nice person with a kind heart. It was just interesting to see the same actor play two different character roles for PR.
PR Shadowing… March 20, 2010
Over spring break, I shadowed a Public Relation’s Professional to increase my knowledge about the real world of Public Relations. The PR Professional I chose to shadow was Allie Burrow. Allie graduated from Georgia Southern with a degree in Public Relations. Allie is currently a Marketing Coordinator at Parkmobile USA, Inc.
Allie is extremly involved with all of the company’s social media outlets. She constantley updates what Parkmobile is doing for that day or for the upcoming weeks. Allie also checks the City Bid lists (the city sends a bid out for parking services, meters or anything to do with parking.) Allie gets the City Bid List emails and fills out forms to be recognized for those bids.
Parkmobile has a lot of conferences coming up. Allie’s job includes booking the conferences and trade shows. Since she is registered as a Parkmobile member, she can book the hotel rooms, schedule booth pickups and get all press materials ready. For this specific week, Allie is writing four press releases. The press releases are for different cities that her company is being launching in. Allie also coordinates radio remotes for Parkmobile Albuquerque launch that will be in April. Allie will be in charge of booking tables to promote Parkmobile in their current cities/Universities and getting ready to announce the company’s Mobile App on iTunes!!! Overall, Allie’s week entails working with a lot of social media and making sure that her company is ready with PR materials and press kits for all of their upcoming launches and conferences.
Allie was surprised by how broad the field of Public Relations! Allie said that it is not all “Samantha from Sex in the City” and that you have to do a lot of behind the scenes work! Allie also wishes that she would have known just how much she would be writing and using Twitter and Facebook. Allie believes that writing is important part of her career, but not as important as being able to use current social media.
Allie’s three tips for future PR Professionals would be to…
- Stay connected
- Due as many internships as you financially/physically/mentally can
- Know how to write AP Style.